Newly Formed ‘be’ Network Announces Its First Original Production — ‘A Moment of Wellness’ and Hires Veteran TV Producer, Director and Programmer James Abee as Vice President, Programming

NEWLY FORMED BE NETWORK ANNOUNCES ITS FIRST ORIGINAL PRODUCTION — ‘A MOMENT OF WELLNESS’ – TO BE OFFERED AT NATPE 2010

Veteran Television Producer, Director and Programmer James Abee Named as Vice President, Programming

LOS ANGELES, January 18, 2010 — Newly formed be Network, an HD lifestyle network dedicated to yoga and wellness, has announced its first original production, ‘A Moment of Wellness”, which it will begin distributing to local TV stations, websites, and mobile carriers at the upcoming NATPE 2010, being held January 2627 at the Mandalay Bay Resort in Las Vegas.  In a related announcement, the company’s President and CEO Mark Goldman has named industry veteran James Abee as Vice President, Programming of the new lifestyle network.

Abee, who has extensive experience as a television producer, director and programmer, has served as Goldman’s creative partner in the formation of be. Both Goldman and Abee will represent the network at NATPE.

James has played an integral role in securing talent, developing the programming strategy and overseeing initial production of ‘A Moment of Wellness’,” says Goldman. “James is an incredibly talented creative executive with extensive real life experience with yoga and wellness principles.”

Abee most recently served as Director, International Programming & Special Projects for Current TV, an Emmy award-winning multi-platform cable TV network co-founded by Al Gore and Joel Hyatt. Prior to his career as a media executive, Abee, who studied drama and psychology at the University of Tennessee, spent several years in India practicing yoga and meditation. In that time, Abee gained a broad knowledge of Eastern body, mind and spirit philosophies, ranging from hatha yoga to Chinese medicine and ayurveda. His experience in both the entertainment and wellness industries has been essential in the creation of be.

We are looking forward to the opportunity to meet with top players in the industry at NATPE and discuss distribution for both be Network and ‘A Moment of Wellness ’,” says Goldman.

At NATPE, be will offer a series of 90-second news inserts, ‘A Moment of Wellness,’ created to promote well-being in areas including diet and nutrition, yoga and fitness, alternative medicine, relationships and rejuvenation. be plans to gain distribution of the segments via morning, noon and early evening newscasts, catering to the wellness industry’s core demo of women ages 3065. Stations subscribing to ‘A Moment of Wellness’ will receive 12 high-quality HD inserts per month that can also be featured on the station’s website.

Our goal is to provide broadcasters with timely, relevant information that will help to not only retain but increase viewership by satisfying the rapidly growing demand for wellness and lifestyle programming,” says Goldman. “By providing loyal viewers with content that is informative and potentially life-changing, we also create an incredibly attractive opportunity for national and local advertisers to capitalize on this societal shift.”

A Moment of Wellness’ features simple, relatable everyday wellness tips delivered by be Network’s growing roster of marquee talent.  For example:

Dr. Alejandro Junger – Cardiovascular MD and best-selling author will inform viewers on his specialty — toxicity in the body and the benefits of engaging in a detoxification program (weight loss, skin rejuvenation, increased vitality) — as well as other timely wellness issues including Vitamin D deficiency, Nutrigenomics, and Probiotics.

Maya Fiennes – Popular Yoga instructor, concert musician, and breakout author will address some of the common ailments affecting millions of people such as lower back pain, thyroid and adrenal gland issues, digestion problems, anti-aging and insomnia, by demonstrating specific Kundalini yoga postures that can provide relief.

Timothy Brantley – Naturopath and best-selling author will illuminate some of the most fundamental wellness issues that affect our overall health today, from the importance of enzymes, to the power of hydration with structured water, the inclusion of mineral rich natural salts in the diet, effects of caffeine, and proper consumption of food.

Sophie Keller — Life coach and TV personality will examine pressing family and relationship issues affecting women today. Through her column in The Huffington Post and regular appearances on LA’s KTLA newscast, Sophie has given help to thousands of women. In this series she will deliver advice on dealing with a breakup, finding your ideal mate, gauging the right friendships, and coping with financial stress in a relationship.

John Friend — Renowned yoga master and founder of widely popular Anasura Yoga will demonstrate poses that bring overall alignment and incorporate specific principles addressing Muscular and Organic Energy. With over 250 simple poses Anasura can easily be practiced by adults or children in the home, school, or office setting and used to bring wellness and rejuvenation to everyday life.
be is an HD lifestyle network dedicated to yoga and wellness featuring many of the brightest stars in the field and offering an innovative revenue-sharing model for distributors. The plan provides for be’s broadcast, cable and Internet partners to share in the large and growing advertising and commerce opportunities around wellness, representing a first for an entertainment and information network.

Press Contacts:

Don Ciaramella
The Lippin Group / NY
2129867080
don@lippingroup.com

Paul Nichols/Cassy Salyer
The Lippin Group / LA
3239651990
pnichols@lippingroup.com
csalyer@lippingroup.com

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