Successful Media Entrepreneur Mark Goldman Forms ‘be’ Network To Serve As Hub For New Multi-Platform Wellness Media Company

SUCCESSFUL MEDIA ENTREPRENEUR MARK GOLDMAN FORMS BE NETWORK TO SERVE AS HUB FOR NEW MULTI-PLATFORM WELLNESS MEDIA COMPANY

Former Top Executive at Current and Sky Latin America Secures Top Talent, Creates Attractive Revenue-Sharing Model for Distribution Partners

LOS ANGELES, JANUARY 11, 2010 – Media Entrepreneur Mark Goldman has formed BE, an HD lifestyle network dedicated to yoga and wellness featuring many of the brightest stars in the field and offering an innovative revenue-sharing model for distributors. The plan provides for BE’s broadcast, cable and Internet partners to share in the large and growing advertising and commerce opportunities around wellness, representing a first for an entertainment and information network.

Goldman, founding COO of Current Media — (the teslevision and Internet company formed by former Vice President Al Gore and entrepreneur Joel Hyatt) and, before that, president and COO of News Corp’s Sky Latin America — will serve as president and CEO of the new venture. The formation of BE Network, which will be a 24/7 resource for information, instruction and quality entertainment, coincides with the heightened awareness and interest in well-being as an essential lifestyle.

The network has signed a long list of prominent talent, including yoga icons John Friend, founder of Anusara yoga, one of the most highly respected and fastest-growing schools with more than a thousand teachers and hundreds of thousands of students; and, Maya Fiennes, a star musician, yogi and TV personality in Europe whose celebrity clientele includes Elle Macpherson and Deepak Chopra, and who is set to launch a three-book series titled Yoga for Real Life through Atlantic Books in the U.K.; New York Times bestselling author, Dr. Alejandro Junger, whose “open-minded medicine” practice has attracted Gwyneth Paltrow among a growing group of A-List celebrities; Dr. Timothy Brantley, whose groundbreaking research and years of work on nutritional healing is outlined in his bestselling book, The Cure; and Sophie Keller, whose practical tips for a happier life have made her a leading contributor on The Huffington Post and local news.

BE Network’s entertaining and informative programming, targeted at women ages 3065, will focus on various aspects of healthy living, including yoga and dance, nutrition, alternative healing, holistic medicine, stress reduction, beauty, anti-aging and more. The network’s primetime lineup will feature successful TV formats re-made with wellness themes. The common thread behind the network is an Eastern-based realization and rejuvenation philosophy, which asserts the keys to success, happiness and health already lie within us.

As healthcare costs continue to spiral and threaten to overtake housing as the largest component of personal spending, people are increasingly looking for ways to incorporate well-being into their lifestyle, including seeking out experts and purchasing a growing array of wellness products and services,” Goldman said. “BE Network has assembled a highly dynamic and successful group of talented individuals who have built significant followings through the strength of their personalities, as well as the core principles of well-being around which they base their lives. Our innovative business model provides a powerful media platform for these individuals to gain exposure, along with a way for distributors to participate in the advertising and merchandising opportunities that evolve from it.”

With a wealth of media start-up and operating experience, Goldman has successfully built several large media companies having raised nearly $1 billion of capital in the process. Most recently at Current Media, he was involved with securing distribution agreements with Time Warner Cable, Comcast, DirecTV, Dish Network, Verizon, AT&T, BSkyB and Sky Italia, among others; as well as building and managing the operations of a next generation media company.

In 1995, News Corp. recruited Goldman to build a satellite television service. At Sky Latin America, he oversaw the establishment of local operating companies throughout the region, the development of pan-regional branding and programming strategies, the construction of a state-of-the art digital broadcast facility and more than $700 million of financing transactions.

Goldman began his industry career at MCA/Universal Television, where he spent five years as a senior business development executive negotiating license and venture agreements and developing television channels in Asia, Australia, Eastern Europe and Latin America.

Press Contacts:

Don Ciaramella
The Lippin Group / NY
2129867080
don@lippingroup.com

Paul Nichols/Cassy Salyer
The Lippin Group / LA
3239651990
pnichols@lippingroup.com
csalyer@lippingroup.com

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